Jack Ma astonished the world again with the jaw-dropping 24-hour sales record on 2015 Tmall Global Shopping Festival on Nov 11, after the e-commerce behemoth's debut on the New York Stock Exchange as the largest IPO in US history last year.

Data from every aspect shows the boom of the e-commerce industry in China, especially its expansion in rural areas and the market share of Alibaba.

Jack Ma, executive chairman of Alibaba, (center) with CEO Zhang Yong (right) and Tom Farley, president of the New York Stock Exchange, (left) celebrate as charity representatives ring Chinese bells to open the exchange on Nov 11, 2015. [Photo/China Daily]