Textile exporters take new approach
Updated: 2015-08-06 08:09
By Li Jing in New York(China Daily)
|
|||||||||||
Workers at a spinning workshop in Nantong, Jiangsu province. [Xu Congjun / For China Daily] |
Lei Shengzu, manager of China Textiles (Shenzhen) Co, said he is planning to set up a New York office by the end of 2015.
"It is supposed to better cater to the US market, which is expected to expand by 20 percent," Lei said. "Now orders from the US are still in small quantity, and we are striving to seek and develop a long-term partnership in the US market so as to get big orders."
The company also has invested more in research and development and set up a department to focus on innovation.
"The role of the department is growing increasingly important in the company," Lei said. "Previously, clients loved to bring some product samples of big brands and asked them to copy and sell at a lower price. We were very negative and passive, as we always had to wait for others' products."
Chinese companies are also starting to pay more attention to research and development. Instead of copying the big brands' designs, they are trying to develop new products to lift their own label awareness.
Although so far no Chinese company has succeeded in building an internationally renowned brand, industry professionals have started to work on creating a high-end label in the overseas market. "We have to upgrade services and offer new products more often to retain customers," Deng Zhijuan, an officer from Shanghai-based High Fashion Textile and Manufacturing Co, said.
The wide range of products and innovative material has increased raised in fabrics made in China, as designers are eager for inspiration from new designs.
"I have got many great ideas when walking past booths," said Vanessa Andrews, an independent designer. "The products are beautiful, and I've found some locket-like buttons, which would be suitable for my next collection."
Boris Litvinov, CEO of Active Line Corp, an apparel and fabrics business, said he has two suppliers from the mainland and four from Taiwan.
"For us, quality is more important than price," he said. "In recent years, the quality of Chinese products is getting much better.
"What China doesn't have now is the quality consistency from order to order, which is the key for Chinese suppliers to opening up the US market," he said.
Related Stories
Textile firms go on an overdrive in New York 2015-07-23 13:24
Textile industry booms in Xinjiang 2015-07-01 09:20
China to boost textile industry in Xinjiang 2015-06-26 13:51
Textile sector faces huge tech challenge: Report 2015-05-15 17:42
Imports of cotton dip as textiles struggle 2015-02-17 07:29
Today's Top News
China asks further investigation on MH370
China's property taxes coming soon
Seven arrested for trafficking women into sex slavery in China
ROK's ex-first lady begins DPRK visit
Australia to continue search for MH370
Turkey says coalition to launch 'comprehensive battle' against IS
17 armed forces take part in Russia military contest
BBC program highlights education difference in China, UK
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Civility strikes back |
Changing color of China's blue-collar workers |
Frozen assets may not beat the biological clock |
Taste the fun of baijiu in London |
Expo Milano 2015 |
Public dancing holds people together |