Fact box

Fan Youbin

Age: 37

Title: CEO

Company: Foshan Shunde Everstar Clothing Co

Career:

1999: Started work in the garment trade in Shenzhen, Guangdong province.

2008: Set up Foshan Shunde Everstar Clothing Co.

2013: Launched the online Everstar site.

Other offline-to-online examples

Guangzhou Shangpin Home Collection Co

Established: 2004

Employees: 9,563 as of the end of 2014

Turnover: 1.912 billion yuan ($309.1 million)

Business: Manufactures and designs furniture. You can book a designer online, who will visit you at home with customized designs.

Nike Inc

Established: 1964

Employees: 56,500 as of May 31, 2014

Turnover: $27.8 billion

Business: Manufactures footwear, apparel, sports equipment and accessories. Allows customers to personalize product designs online or at studios.