Five trends driving China's e-commerce surge
Updated: 2015-03-19 10:18
By Dai Tian(chinadaily.com.cn)
|
|||||||||||
2. Showrooms: Good for window shopping only?
A consumer scans the QR code tagged on a coat at a shopping mall in Wenzhou city, Zhejiang province, on Nov 10, 2013. The QR code directs her to the brand’s online shop at Tmall. [Photo/IC] |
The survey shows that a showrooming effect, where shoppers browse in stores but buy elsewhere, has become particularly intense. Only 16 percent customers, among those who have Internet access, bought electronic goods at physical stores.
To retain sales, more brands are choosing to collaborate with online shopping platforms and place QR codes next to their products and sending customers digital coupons and daily tweets.
"Given the increasingly drastic effects of showrooming, we expect some retailers to go so far as to reduce the number of physical stores in 2015, focusing instead on differentiation through quality offline services and offline-to-online conversions," said McKinsey.
Digital engagement can also help retailers get to know their prospective buyers, according to the report.
Related Stories
Ageing China draws investors to its "hot as Internet" healthcare sector 2015-02-11 09:56
7 companies that aim to fly high with drone deliveries 2015-02-26 06:54
China's e-commerce giants eye rural market 2014-12-22 10:56
Alibaba, Tencent in race to be China's one-stop online shop 2015-01-21 10:26
Top 10 e-commerce trends in China to look for in 2015 2014-12-09 07:56
Today's Top News
Manhunt launched for accomplices in Tunisian museum attack
Chanel to reduce prices in China
Russian FM slams Kiev for turning Minsk agreements 'upside down'
European chamber calls on China to boost reforms
Chinese firm takes stake in French airport
Putin slams attempts to rewrite WWII history
EU police group launches team to tackle migrant smugglers
Britain needs oil tax cuts to attract North Sea investment
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Annual legislative and political advisory sessions |
Festival Special: Apps that make holiday shopping easier |
Listed firms caught in anti-corruption net |
Conca set to return to China |
CES: Spotlight on Chinese gadgets |
Yearender: What happened around the globe in 2014 |