"Every country has its own food legislation. There are more than 60 ingredients that are been controlled by the Chinese government in terms of what the description of standards that the baby food products needs to response to," he said.

The CEO admitted there is difference between the recipe for the Netherlands and the recipe for China, emphasizing "The consumers are free to do what they want."

"We think it is easier to buy it in China" in the future, especially when the infant formula to be produced by the new joint venture in China will have a recipe tailored for Chinese babies. "In that respect, we feel that we bring the Friso to China, to cater to the needs of Chinese babies."

According to the CEO, the world's dairy product demand will see an enormous increase over the upcoming years.

"China is the most important market," Hart said, adding that from his perspective, nobody needs to worry about the investment environment in China.

"Wherever we are, we will work and manage our business in line with local regulations," he said.

Consumers slightly more confident in milk products: survey	Top 10 dairy companies in the world