No. 7 E-commerce

Rapid expansion of online shopping has forced traditional stores to develop e-commerce marketing. China’s biggest online shopping website, Taobao.com, belonging to the e-commerce giant Alibaba Group Holding Ltd, posted biggest sales figure of 35 billion yuan on Nov 11, 2013. China’s e-commerce business has reached record high.

An employee is seen at the stand of Alibaba.com during a fair in Shanghai, China, 1 March 2012. [Photo/dfic.cn]

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