Nestle to build coffee center in SW China
Updated: 2013-04-04 10:59
(Xinhua)
|
|||||||||||
Global food giant Nestle plans to build a coffee center in southwest China's Yunnan province, according to an agreement signed on Tuesday.
According to a memorandum of understanding inked by the municipal government of Pu'er and Nestle, the Switzerland-based company will spend 100 million yuan ($15.97 million) to build a coffee farming institute, warehouses and a laboratory.
The farming institute, which will be the largest of its kind in China, will provide training to 5,000 coffee farmers, agronomists and business professionals each year, according to an online statement from Nestle.
Peng Yuanguo, vice-mayor of Pu'er, said Nestle's investment will help turn Pu'er into China's "coffee capital," buoy the confidence of local coffee producers and offset the negative effects of the sluggish global market.
"Nestle has confidence in the long-term development of Yunnan," said Heiko Schipper, managing director of Nestle's greater China food and beverage division.
Schipper said the company has been increasing its annual purchases of coffee beans in Yunnan. The province has sold 22,000 tonnes of coffee to Nestle over the past two years, Schipper said.
Pu'er is the largest coffee plantation center in Yunnan, where coffee bean output accounts for over 98 percent of the national total output. The city produced 36,500 tonnes of coffee in 2012.
Nestle began establishing coffee-related projects in Pu'er and Jinghong, another city in Yunnan, in 1988 and has established technical assistance centers in the region. In January, the company announced that it will launch a new coffee product named after Pu'er using locally produced beans.
Related Stories
Nestle brews fresh investment as world savors Pu'er coffee 2013-04-03 10:48
Nestle to launch new coffee product in China 2013-01-10 12:05
Waft of Yunnan coffee draws Starbucks, Nestle 2013-01-08 23:06
Nestle to build two more R&D centers 2012-10-19 10:24
Nestle sees 20% growth in China 2012-09-14 11:00
Nestle to build dairy farm in Inner Mongolia 2012-05-22 16:33
Today's Top News
Police continue manhunt for 2nd bombing suspect
H7N9 flu transmission studied
8% growth predicted for Q2
Nuke reactor gets foreign contract
First couple on Time's list of most influential
'Green' awareness levels drop in Beijing
Palace Museum spruces up
Trading channels 'need to broaden'
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Liaoning: China's oceangoing giant |
Poultry industry under pressure |
'Spring' in the air for NGOs? |
Boy set to drive Chinese golf |
Latest technology gets people talking |
Firms crave cyber connection |