Gree Electric Appliances Inc plans to achieve sales of 200 billion yuan ($32 billion) in 2015, the company's president said on Friday.

"Gree will try to accomplish a sales target of 200 billion yuan. The company will try to follow a road of pluralized development in the air conditioning sector," Dong Mingzhu, the company's president, said on Friday.

The company said earlier this week that it is considering selling other companies' products in its stores, which is a new business model -- that of an electric - appliance retail chain.

Experts said the sales target might be difficult to achieve amid raising costs and the global economic slowdown.

Gree was founded in Zhuhai, Guangdong province, in 1991. The company is one of the country's largest air-conditioning makers, integrating manufacturing, marketing, and research and development.