Hengyuanxiang becomes official partner of COC
Updated: 2012-11-21 13:56
By Li Woke (chinadaily.com.cn)
|
|||||||||||
Chinese wool producer Hengyuanxiang Group signed a contract on Tuesday to become an official partner of the Chinese Olympic Committee.
Under the agreement, the company will sponsor the Chinese Olympic Committee from 2013 until 2016. It will also provide clothes for the committee. In return, the company will be granted use of the Olympic Committee's symbol and intellectual property during the same period.
Chinese wool producer Hengyuanxiang Group revealed its collection of Chinese etiquette costume. [Photo/chinadaily.com.cn] |
According to the committee's website, there are eight official partners - Hengyuanxiang, Anta (China) Co Ltd, China National Cereals, Oils and Foodstuffs Corp, BMW, Kweichow Moutai Co Ltd, Inner Mongolia's Yili Industrial Group Co Ltd, Sina Corp and Hilton Honors.
In terms of people's awareness of sponsors and partners of the Chinese Olympic Committee, Yili (with 33%) occupied a leading position with brand awareness higher than other Chinese domestic brands. It is closely followed by Tsingtao Beer (29%), Sina (26%), Anta (25%), Mengniu (24%) and Hengyuanxiang (20%), according to the "overall sponsorship recognition" in an Ipsos survey, a Paris based market research company.
For the image or brand of a corporation, the real core competitiveness lies in its products and services. In order to establish a 100-year old enterprise and international brand, it also requires the formation of good corporate culture and long-term customer penetration, said the survey.
Related Stories
Garment makers lock horns over ancient goat symbol 2010-03-03 11:23
China becomes NZ's biggest wool export market 2012-03-23 15:48
Cashing in on cashmere 2011-05-05 09:51
China's wool arrivals up nearly 12% in 2007 2008-03-15 17:31
China's wool imports surge 27% in first 7 months 2007-09-21 14:22
Today's Top News
President Xi confident in recovery from quake
H7N9 update: 104 cases, 21 deaths
Telecom workers restore links
Coal mine blast kills 18 in Jilin
Intl scholarship puts China on the map
More bird flu patients discharged
Gold loses sheen, but still a safe bet
US 'turns blind eye to human rights'
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
All-out efforts to save lives |
Liaoning: China's oceangoing giant |
Poultry industry under pressure |
'Spring' in the air for NGOs? |
Boy set to drive Chinese golf |
Latest technology gets people talking |