BEIJING -- China's e-commerce giant Alibaba pocketed 19.1 billion yuan ($3.04 billion) during its "Singles' Day" shopping promotion on November 11, it announced on Monday.

The figure was three times more than that of last year, according taobao.com, a key sales platform under Alibaba.

The e-commerce company launched its 24-hour 50-percent-off carnival on Sunday. November 11 or 11.11 has four "1"s, which represents a single person.

Figures from other e-commerce competitors are not available yet.