TCL attracts South American market

Updated: 2012-08-16 17:26


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SAO PAULO -- TCL Corporation, one of the largest consumer electronics enterprises in China, presented its full line-up of products in the China Sourcing Fair in Sao Paulo, including smart TVs, mobile phones, air conditioners and small appliances.

TCL is the most attractive booth in the China Sourcing Fair in Sao Paulo. All the visitors are interested in TCL's 3D smart TV, Touch Screen TV and Dual-screen smart TV, and some of the local buyers asked for further meeting with TCL after the fair.

Meanwhile, on August 15, at the Huizhou Products and Investment Environment Promotion Seminar, TCL signed the strategic contract for the next two years with one of the largest Brazilian electronics enterprises, and the contract value reached $500 million.

Under the cooperation, TCL will receive orders of $500 million for its multimedia business and $60 million for its mobile phone business within the next two years, which proved the significant achievements for TCL's international developing strategy since 2005.

TCL Corporation is not a new name to Brazilian consumers. Since its entry into Brazil in 2005, the company has sold $200 million worth of color TVs, mobile phones and air conditioners every year, and has even worked with a local partner to set up a factory in the country. TCL's mobile business is also highly successful in this region, with Alcatel brand ranking top three in Brazil's mobile phone market. In 2011, TCL has sold 16.82 million Alcatel mobile phones in Latin America. This figure is expected to exceed 30 million by 2013.

Upon its continuous penetration of emerging markets, TCL has established an extensive network in South America. Currently the company runs offices in Brazil and Argentina, and has business operations in Chile and Venezuela. In the South American market, TCL forecasts a 50 percent year-on-year sales growth for its flat-panel TVs this year. Moving forward, TCL plans to implement a two-step strategy of establishing market collaborations and building its brand, and work towards increasing its market share and brand awareness in South America within the next three years.

Thanks to its successful strategic development in the global market, TCL has posted a record performance overseas. In the first half of 2012, under increased investments to promote its brand in foreign markets, TCL delivered 31,390,000 units of LCD TVs outside China at a year-on-year growth of 108.4 percent, an increase higher than the industry standard. In the first six months of the year, the company sold 1,820,000 units of LCD TV in emerging foreign markets at a 103.9 percent growth over the same period last year.