Chinese auto firms make big show in Dubai

Updated: 2011-06-08 13:19


Twitter Facebook Myspace Yahoo! Linkedin Mixx

DUBAI - The smell of auto tires engulfed the Dubai World Trade Center on Tuesday, when the 9th Automechanika Middle East trade show opened its doors, with more than 100 Chinese firms participating in the three-day exhibition.

Related readings:
Chinese auto firms make big show in Dubai 2011 auto sales could drop 10%
Chinese auto firms make big show in Dubai China auto parts in M&A drive to move up value chain
Chinese auto firms make big show in Dubai Chery Auto to build $200m factory in S America
Chinese auto firms make big show in Dubai PCM acquires GM's parts-supplier unit

Amy Liao, sales manager at Anda Automobile Parts based in the southern Chinese city of Guangzhou, was for the first time exhibiting in Dubai.

"We produce all kinds of engines for trucks but also for ships, " Liao said, "We have no office in Dubai as yet, although we won many clients during the last years."

Dubai is well-known as a trade hub of the Middle East, linking the Far East with Africa and Europe. The Jebel Ali Free Port in the west of Dubai is the largest container port in the Middle East.

The largest market for tires in the region is Saudi Arabia, which imports 13 million tires per year, worth $800 million.

"Innovation is key in these competitive markets," said James Wang, marketing and sales director at Techking Tires Ltd., adding that his company's green sustainable approach is quite unique in the branch.

"We sell tire for trucks and off-roaders. We reduced the aroma in the tire, making the smell less aggressive for workers and end- users," he said.

Techking, based in the eastern Chinese city of Qingdao, is exporting to 110 countries worldwide.

"During the first half day we had a lot of trade visitors at our stand. It starts really well," Wang said.

There is no doubt that big names, such as Michelin or Goodyear, face increasingly competition from emerging markets, including China.

Some 1,100 exhibitors from 52 countries or regions attended the Automechanika fair, organized by Messe Frankfurt, Germany's largest trade fair organizer.



China is taking bigger strides to become a force in fashion.

Lasting Spirit
Running with the Beijingers
A twist in the tale

European Edition


My China story

Foreign readers are invited to share your China stories.

Mom’s the word

Italian expat struggles with learning English and experiences the joys of motherhood again.

Lenovo's challenge

Computer maker takes on iconic brand apple with range of stylish, popular products

Vice-President visits Italy
Sky is the limit
Quest for green growth