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Tech firms looking for investors

Updated: 2011-04-27 18:55

By Eric Jou (chinadaily.com.cn)

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BEIJING - Up and coming tech companies are vying for a chance to put their ideas to the masses at the G-startup sector of the Global Mobile Internet Conference in Beijing on Wednesday.

Pitching ideas ranging from gamification, where real life is made into a game, to online restaurant booking and child e-learning software, companies from China and all over the world hope to find venture capitalists and angel investors to take their works to the next level.

Given about 10 minutes of time to both pitch and answer questions from judges representing international investors, start-up firms hope that someone in the audience will make their product the next facebook/angry birds/ groupon.

Beijing-based Lets Pow Wow, a location-based software company, is looking for venture capital.

Adam Guli, 34, CEO and co-founder of Lets Pow Wow, hopes to gain exposure for his 1-year-old company.

"Now we're looking for VCs. We've gone hrough our last round of angels and now we're looking for VCs to give us real money," said Guli. "For the next two years we'll be focused on China. We know that if we're successful in China we can be successful anywhere else."

Frank Yu, 45, co-founder of Kwester, a company that attempts to "gamify" reality by making everyday mundane tasks into fun games with possible real world rewards, is also looking for capital to take his company forward.

"We want to help people gamify their lives and achieve their goals," Yu said. "G-startup is a great community, and China itself is like a great big startup so it's a great environment for a lot of startups, foreign or Chinese. There are a lot of seed and angel investors but it's a very competitive competition to get VC investment."

What Yu points to is that within the investment environment in China there are a lot of angel investors and seed investors who help startups gather funds and produce their ideas in exchange for partial ownership or some type of monetary return after the company takes off.

Venture capital comes during the next round, when investors are seeking growth and return from investment, this usually occurs when companies are ready to go public.

Venture capital investment in China's technology industry has been booming, and now more and more Chinese companies are expanding into the US market.

Companies such as Tencent are already in the US and companies such as RenRen.com and Kaixin001.com are both about to launch IPOs in the US.

Cyril Ebersweiler, 32, a venture partner for SOS Ventures, based in Dalian, has been in China for about seven years and still finds himself a newcomer to the scene. Acting as both a judge for the G-Startup and a venture capitalist, Ebersweiler is looking for the next big technology company in China.

"There's a lot of money going around worldwide but a lot of money in China as well," said Ebersweiler.

"The cost of starting a startup has never been so low and investors have to change their strategy and VCs have to go way earlier than they used to. It's changing. There's a lot of money but I think it's because all the VCs are investing earlier."

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