French jewelry brand releases new collection

The French designer jewelry Fred released its Novelties collection recently in Beijing. And it also named Chinese actress Wang Ziwen as its brand spokesperson in China.

The brand entered China three years ago and now has eight boutiques.

Valérie Samuel, its vice-president and art director said that the brand got a very positive response in the market last year.

“Chinese customers are very trendy, sophisticated and well-informed,” she said.

She recommended their iconic collection 8°0 to Chinese customers, because she knows that eight is a lucky number in China.