Global EditionASIA 中文双语Français
Lifestyle
Home / Lifestyle / Fashion

Hong Kong brand marks 30th anniversary with exhibition in Beijing

By Li Yingxue | chinadaily.com.cn | Updated: 2018-12-05 13:42
Share
Share - WeChat
[Photo provided to chinadaily.com.cn]

Hong Kong brand I.T is marking its 30th anniversary with an exhibition at the the Red Chamber in the Sanlitun area of Beijing.

The exhibition, which runs until Dec 9, combines interactive technology and fashion by Sarah Andelman.

Her creative studio Just An Idea presents her ideas by digitalizing I. T’s products and using an interactive digital screen as the background for the exhibition.

Separately, to celebrate its anniversary, I. T has launched more than 150 jointly-designed items working with brands like Alexander McQueen, Chloe, Alexander Wang and Thom Browne.

The brand, which was founded in a small store in Hong Kong in 1988, is now a multi-brand, multi-layer business model.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US