Global EditionASIA 中文双语Français
Lifestyle
Home / Lifestyle / Fashion

Athletics ascendant of Li-Ning in sports fashion

China Daily Asia | Updated: 2018-09-14 10:18
Share
Share - WeChat

 

Models in Li-Ning outfits. [Photo/Agencies]

Witness the rise of Li-Ning as it skyrockets in the world of sports fashion

It's not just for sport anymore. At the recent New York and Paris Fashion Weeks, Chinese sportswear brand Li-Ning unveiled athleisure-influenced collections, marking its impressive foray into the high-fashion industry. And with an innate ability to influence fashion trends, supermodel Bella Hadid (right) donned a white T-shirt with an eye-catching picture of the company's eponymous founder in Paris. "We do not have any co-operation with her; she just likes our product and feels happy to wear it," says Hong Yuru, the vice-president of Li-Ning.

Li Ning, summer Olympics, August, 1984 [Photo/Courtesy of Li Ning]

Founded in 1990 by Li Ning, the successful businessman and famed gymnastics world champion (who won six Olympic medals), this Beijing-based brand has enjoyed a leading role in the Chinese sports field for many years. However, since the New York show in February, Li-Ning has shifted its focus towards the world of style.

1 2 3 4 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US