Apple iPhones get bigger and pricier, Watch turns to health

Updated: 2018-09-13 02:31
Philip W. Schiller, Senior Vice-President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. [Photo/VCG]

Apple uses the 'S' suffix when it upgrades components but leaves the exterior of a phone the same. Last year's iPhone X - pronounced "ten" - represented a major redesign.

Apple opened its event by saying its new Apple Watch Series 4 range will have edge-to-edge displays, like its latest phones, which are more than 30 percent bigger than displays on current models. The new watch, positioned as a more comprehensive health device, will be able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.

Shares of fitness device rival Fitbit Inc fell about 3.7 percent after the Series 4 introduction. Shares of Garmin Ltd lost some earlier gains and were flat in midday New York trade.

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