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Company building bridges between social media platforms

By Zhang Xingjian | chinadaily.com.cn | Updated: 2018-08-10 07:41
[Photo provided to chinadaily.com.cn]

Yoola, a creator-to-consumer media and development company that boasts 10,000 channels, 900 million subscriptions and 8 billion views per month on the YouTube platform, is ready to act as a bridge between China and the West for creators and brands.

According to Eyal Baumel, CEO of Yoola, in comparison to the Western market there are fundamental differences in the ways people, distribute, promote, sell and consume content and products.

"This gap was created due to the strong local social media and e-commerce platforms in China," he said. "We are working with both sides to help them bridge this gap, unlock new opportunities and expand their audiences."

Founded in 2011, Yoola has cooperated with over 10,000 content creators and rights holders to develop, manage, produce and distribute multi-channel content.

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