Dell designing products for women in push to diversify

The US technology company Dell Inc strives to innovate its products to meet more diversified needs from consumers in China, especially women, as the company believes that women are a very important part of its consumer market.

"Laptops used to be considered as a product mainly for males, but an increasing number of portable computers are now designed from the perspective of female consumers," said Ding Zhaowang, vice-president of Dell, in a dialogue with GirlUp, a female entrepreneurs association, in Beijing on Thursday.

"From producing, designing and promoting products to the market, we are very willing to tailor our goods to female consumers," said he, noting that Dell's new laptop XPS 13, a product that integrated many women’s ideas, has been a success.

XPS 13 is the company's newly launched laptop, which is smaller, lighter and thinner than the previous ones. With a new white-and-gold finish, this portable computer appeals to female consumers.

Notably, the product has also made a big splash at the International Consumer Electronics Show (CES) in Las Vegas.