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Gold jeweler in India uses marketing bling

Updated: 2011-09-20 17:10

(chinadaily.com.cn)

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Gold jeweler in India uses marketing bling

A car covered in gold, silver and gemstones is unveiled in Mumbai, India, Sept 19, 2011. The car is covered in 80 kilograms of 22-karat gold, 15 kilograms of silver, and numerous gemstones. The car was created by jewelry retailer Goldplus to celebrate 5,000 years of jewelry making in India. It took about six months to make the car. [Photo/CFP]

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